Thursday, 19 September 2013
Location 2
We decided upon Wollaton hall as one of our locations. We decided upon this location due the scenic view. We decided we wanted a number of scenic shots, and Wollaton hall would be perfect for this, because of the castle, and the fields surrounding the castle. There is also an arch way which will feature within our music video. The archway has ivory growing round it and therefore making the location look better and matching the theme of the music video.
Location 1
We have decided upon using Beeston train station as one of our location. We decided upon this because the train station is not very busy like the main train station in Nottingham. Which will allow us to develop our theme of loneliness. The train station also isn't as modernised as other train stations which fits into our vintage theme of the music video. With the train station having a bridge which has easy access, this will allow us to experiment with a number of different camera angles, and decide upon which angle is best for our music video.
Friday, 13 September 2013
Tuesday, 10 September 2013
Research & Analysis Location and Track permission
Chloe and I emailed Lana Del Rey's record label in order to appeal for permission to use Lana Del Rey's Summertime sadness track. We also emailed Wollaton Hall in Nottingham and Beeston Train station in order to appeal for permission to film at these locations.
We received a reply almost straight away, however the email informed us that Lana Del Rey is no longer signed to Stranger Records, and they gave us a link to her current record label.
Research & Analysis - Lana Del Rey
As part of our research and analysis, Chloe and I thought it would be important to gain an understanding of Lana Del Rey's background and her success. From doing this we gained n understanding of Lana Del Rey's record labels, we learnt that Lana Del Rey is signed to two record labels which are owned by the conglomerate, Universal Music Group. This allowed us to understand that Lana Del Rey belongs to a subsidiary which is owned by one of the 'big three' record labels. We also looked into the success of Lana Del Rey, we achieved this by looking at what position her tracks and albums made it in the charts and how long they spent in the charts.
Monday, 9 September 2013
Saturday, 7 September 2013
Research & Analysis Target audience research
Together Chloe and I put together a survey to gain an understanding of what our target audience will expect to see from a alternative rock music video, as well as what type of video will suit and satisfy their needs.
Music Video Research
Survey Software powered by SurveyGizmo
Monday, 2 September 2013
Sunday, 1 September 2013
Saturday, 31 August 2013
Research and Analysis - McFly Digipak
Front cover
The front cover of the digipak shows all four band members in TV screens. Dougie at the top centre TV screen, Tom in the middle left TV screen, Harry in the middle right box and Danny in the bottom centre. The band name and album in the middle centre. The fact that the band members pictures are on the cover may bring in more potential purchases because some people may not recognise the band name but may recognise the band members. Therefore if they see the band on the front of the album they be may more likely to buy the album. The fact that the band name and album title is in the centre of the cover is effective, because when on the shelves in a store, it is the first thing that will attract the customer. Therefore if someone is looking for the McFly album, it will make it easy to spot. It will also be effective because if someone is just browsing it will attract their attention because of the large bold font in the centre. The TV screens all show a black and white photo with a green tint to them. This colour scheme is used throughout the digipak. The colour scheme along side the grill mic give a retro feel to the digipak. However the colour scheme matches that of the title 'Radio Active', the green glow gives the feel of the album actually being radio active.Inside
The inside of the digipak matches the colour scheme of the front cover. The grill mics are also once again seen on the inside of the digipak, once again giving the album a retro feel. This album comes with a DVD showing the making of the album as well as the promotion of the album. The fact that the album comes with a DVD could result in the sale of the album increasing, as people may feel they are getting more for their money, and therefore maybe more likely to buy the album. The album and DVD both follow the same theme, however they are contrasting. The CD has a black grill mic on a green background with black text however the DVD has a green grill mic on a black background with green text. This shows that they are still connected even though they are different media formats.The inside of the digipak also comes with a pouch, where the tour dates for the Radio Active tour is kept and a booklet containing lyrics, pictures and messages from the band members.
The Booklet
The front of the booklet fits into the theme of the rest of the digipak, as it has the black grill mic on the cover, and there is the green background as well as the zigzag lines which can be found on the inside of the digipak. The cover also has the band name and album title on the booklet cover. However rather being in black like on the front of the cover of the digipak, it is in black, the font of the text is still the same as that on the cover of the digipak. The booklet consists of lyrics, pictures and personal messages from the band members. The theme of the booklet is kept the same throughout and this matches the rest of the digipak, as the green glow and retro feel is present throughout. This booklet makes the audience feel close to the band, as there are personal thank you messages from each band member. Also the way the booklet it set out gives it a personal fell. For example, the way the lyrics are put into the booklet, make it look like the band members have written the lyrics into the booklet themselves. It gives it the personal feel because it has words crossed out, and arrows going between the verses and there are notes written around the lyrics. Also on the pictures surrounding the lyrics there are doodles, which look as if the band members have drawn them on, this all adds to the personal feeling the album brings to the audience. The pictures within the booklet also give the audience an incite of what it is like be within McFly, once again adding a personal touch to the album. Majority of the pictures within the booklet look to be pictures from a holiday the band went on together whilst recording the album, as most of the pictures, show the band members joking around with each other around a campfire and on the beach. Only a few of the pictures look to be as if they are done on a photo shoot This allows the audience to see the band members personality come out through pictures which fans don't often get access to. Therefore makes the audience feel personally connected to the band as they gain an incite into life within the band.
Outside
The outside of the digipak, once again follows the colour scheme of the black and the green glow. The track list is in a TV screen just like the images on the cover of the digipak. Underneath the track list there is also a section which shows what is on the DVD which comes with the digipak. The TV which the listings are shown on is a old styled TV, which once again adds to the retro feeling which is trying to be created. The digipak also consists of a picture panel, which when the digipak is folded up, covers the CD and DVD. this picture panel shows all four band members stood against a wall, this time in a choreographed way, compared to the pictures within the booklet. The band name is clearly displayed at the top of the picture panel in a bold black text with a green glow round the outside once again fitting into the theme throughout the rest of the digipak. The grill mic is also in the top corners of the picture panel along side the staggered lines across the picture which add to the retro feel of the panel. The positioning of the band members on the picture panel, show Tom, the lead singer stood slightly in front of the other three band members, he is also looking directly into the camera, whereas the other band members are looking away from the camera. The positioning of the mid shot, makes Tom stand out in comparison to the other band members, however it does not totally cast the the others out completely, they are still in focus and central of the image. The body language of the band members is relaxed, all four of the members have their hands in their pockets and stood quite slouched. This represents them as relaxed and that they don't take themselves too seriously, which is an image they portray when taking part in interviews of TV promotion, which supports Dyer's theory of stardom, that the image of a star is represented through different media.
Font
Throughout the digipak, a simple text is used. This makes it easy for the audience to read. However to make the font more interesting throughout the digipak a glow effect has been added. This glow compliments the images and the theme of the digipak well. Throughout the digipak font in central of the panels. This means it easily grabs the attention of the audience.Thursday, 29 August 2013
Wednesday, 28 August 2013
Research & Analysis - Lana Del Rey - Blue Jeans
The music video for Lana Del Rey's Blue Jeans, starts with a high angle shot of water rippling, as the shot goes on, Lana Del Rey's becomes more visible to the audience, however it is rippling like the water, so it gives the audience the impression that she is underneath the water looking up to the camera. This shot lasts 30 seconds before a straight cut to a plane black screen, which then cuts to show a close up of a tattooed man smoking.
A straight cut then shows the same man still smoking, but the location is now established using a low angle long shot of the man stood around a pool which looks to be in a private location such as a home or a villa.
A straight cut then goes to show a close up Lana Del Rey lying down with her eyes closed. The close up allows the audience to see water reflections across her face, allowing the audience to understand that she is lying under the water. Towards the end of the 2 second shot, Lana Del Rey's eyes open, which at this point there is another straight cut which shows the sky, the fact that palm trees are in the shot as
well as the sun establishes a warm location.
Another straight cut continues to show Lana Del Rey lying down with water reflections on her face like the previous shot, however this shot is a mid shot in comparison to the close up. This shot establishes that she could possibly be lying at the bottom of the pool that was shown at the start of the video. This allows the audience to make the connection between this shot and the previous shot, and it also allows them to make the possible relationship link between Lana Del Rey and the tattooed man at the start of the music video. During this part of the music video Lana Del Rey begins to lip sync to the song. The relationship between Lana Del Rey and the tattooed man is established even further, as there are a number of straight cuts between the two. A number of the shots appear distorted to the audience. The shot shows the tattooed male to look distorted as the shot shows ripples going across the male, this gives the impression that someone is looking up at him from the pool he is stood round. A shot then shows the man taking his top off around the pool, this is shown through the use of a low angle mid shot, there is then a straight cut to a low angle close up which once again looks distorted, this shot is showing the man continuing to take his shirt off. This once again allows the audience to make links between the Lana Del Rey and the male, in order to establish a relationship between them.
The relationship between the two is once again established further through the use of a shot which shows Lana Del Rey actually watching the male. However rather from within the water, which is expected by the audience it is what looks to be a window. The reflection of the rippling water is still key within this shot, as both Lana Del Rey are slightly distorted by the reflection.
A straight cut then goes back to showing the male getting undressed, the shot uses the distorted low angle, creating the feeling he is being watched again from underneath the water. Another straight cut then shows Lana Del Rey lying down lip syncing, once again with the water reflection across her face.
The audience have previously been made familiar with the males tattoos, therefore when the close of a tattooed hand is shown moving it's way up a female body that is wearing a white swim suit which had been seen previously on Lana Del Rey earlier in the video. The audience can make the link between the two features of each character and establish their relationship further.
A straight cut then goes to show the male diving into the pool, this is shown through the use of a high angled shot.
Another straight cut shows Lana Del Rey walking towards the pool, that the male character had just dived into. The camera angle is a low angle, and looks as if something within the water is watching her. A straight cut then goes to show the male within the water looking towards something. It is then made clear to the audience with a number of eye line matches that the male is in fact watching Lana Del Rey
Another straight cut goes to show a crocodile swimming through the pool, as the music video develops, this crocodile is shown to be mimicking the males movements, for example as the male swims forward within the water, so does the crocodile, and the male comes up to the surface of the water, so does the crocodile. These movements and use of shots allow the audience to make a link between the male and the crocodile, and establish that the male is actually being represented as being the crocodile.
A number of straight cuts show Lana Del Rey and the male swimming towards each other. Which once again is establishing the relationship between the two.
As the two meet in the pool, and begin to kiss, a number of straight cuts show a number of crocadiles swimming around Lana Del Rey as she swims.
After this a straight cut shows a close up of a crocodile, then shot pans up, and before it reaches the top of the crocodile, the shot shows a females legs being wrapped round the crocodile, the audience once again make the connection between Lana Del Rey and the male, as well as the male and the crocodile.
A number of quick straight cuts, cut between shots lasting roughly one second, of Lana Del Rey and the man kissing, as well as shots of female legs being wrapped around the crocodile. This again establishes the link between the male and the crocodile.
A straight cut then goes to a distorted image of Lana Del Rey, once again looking as if s
he is underneath the water looking up to the camera.
A number of straight cuts go between Lana Del Rey looking as if she is under the water and shots from underneath the water looking as if he is looking down into the water. These shots all look distorted as once again you can see the ripples across both of their faces.
A straight cut to a close up shows the male putting his hand round Lana Del Rey and pushing her down into the water. A number of straight cuts into high angle shots show Lana Del Rey elegantly lying in the water, as the man holds her and they move gracefully through the water.
A straight cut low angle shows a distorted shot of Lana Del Rey, looking as if she is looking down into the water. Another straight cut goes to a high angle showing the male with his hand still around Lana Del Rey's neck, slowly moving down into the water, giving the audience then impression that the male has killed Lana Del Rey. However, at this point Lana Del Rey looks peaceful rather than distressed.
Throughout the video the male character is represented to have control over the female, this supports Laura Mulvey's theory that females are objectified. However this is not due to the way that the female character is acting or dressed. The use of shots make the female look small which represent her as vulnerable and having no control within the relationship.
Throughout the video the male character is represented to have control over the female, this supports Laura Mulvey's theory that females are objectified. However this is not due to the way that the female character is acting or dressed. The use of shots make the female look small which represent her as vulnerable and having no control within the relationship.
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